Book a Call

Hiring a Facebook Ads Expert: How and Where to Hire One

By Jason Carroll · Updated Nov 16, 2023

Are you looking to hire a Facebook (Meta) ads expert? With well over 2 billion Facebook users, running ads on the platform plays an important part in helping businesses reach their audience.

10 million advertisers use Facebook Ads, and roughly 37.2% of the global population are on the platform. Hiring an expert can transform your advertising strategy, ensuring better reach, engagement, and return on investment (ROI).

What Does a Facebook Ads Expert Do?

A Facebook ads expert is a professional skilled in creating and managing ad campaigns on the platform.

They use their in-depth understanding of Facebook's algorithms and advertising tools to optimize your campaigns. Their expertise includes crafting compelling ad copy and audience targeting and making adjustments based on performance to refine strategies continually.

Should I Hire a Facebook Ads Expert?

Some small businesses try their hand at Facebook Ads by themselves. However, this often leads to wasted ad spend, not to mention the time they expend learning how to use Facebook advertising.

Learning to do something is only the beginning; experience makes you a master.

If you want to improve your sales or online presence, chances are you'll need to hire a Facebook Ads expert. These individuals bring specialized knowledge that can significantly improve the effectiveness of your Facebook ads. Hiring one can make running ads worth the investment.

They save you time and money by avoiding common pitfalls and experimenting with ad strategies. With their help, your ad campaigns can reach the right audience, increasing conversions.

Ask The Right Questions When Hiring a Facebook Ads Expert

Before you hire anyone, ask the right questions to ensure they align with your business goals. This step is a safeguard against potential mismatches that could have significant implications for your business.

Hiring the wrong person can lead to several challenges, including the following.

  • Misaligned campaigns: If the expert doesn't understand your business objectives, your campaigns may target the wrong audience or convey messages that don't resonate with intended customers. This misalignment can lead to low engagement rates and poor conversion, wasting time and resources.
  • Inefficient use of budget: An expert not in tune with your goals might allocate funds ineffectively, leading to overspending on underperforming ads. This inefficiency can quickly deplete your advertising budget without delivering the desired results.
  • Brand reputation risks: Someone who doesn’t grasp your brand’s voice and ethos could create content that misrepresents the brand. This could damage reputation and alienate the existing customer base.
  • Lack of progress: The wrong hire might lack the initiative or expertise to test new strategies or adapt to changing market conditions, resulting in stagnant campaign performance.
  • Compliance issues: If the expert isn’t up-to-date with Facebook's advertising policies, your ads could be flagged or banned. That can lead to interruptions in your marketing efforts and possible long-term restrictions on your account.

Asking the right questions helps you gauge an expert's experience, approach, and compatibility with your business vision. It's crucial to ensure that the person you hire can effectively translate your marketing goals into successful Facebook ad campaigns.

Some crucial questions to ask your Facebook Ads expert before hiring them include the following.

  • Can you share case studies or stories from previous campaigns?
  • How do you stay updated with the latest Facebook ad trends and changes?
  • What strategies would work best for my business?
  • How do you measure and report campaign performance?
  • How extensive is your experience in the field of Facebook advertising?
  • Can you show examples of successful campaigns you've managed for brands similar to ours?
  • Could you describe your familiarity with my specific target audience?
  • Do you hold any formal recognition or partnership status with Meta (formerly Facebook)?
  • What is your pricing structure for the service and consulting?
  • Beyond Facebook, which other digital marketing platforms are you proficient in?
  • What variety of campaign types would you consider implementing for our brand?
  • In addition to Facebook advertising, what other marketing skills do you possess?

What to Look for In a Facebook Ad Expert

Knowing what to look for in an expert is critical for finding the right match for your brand.

Here are three core skills to identify.

Numeracy Skills

Look for someone with strong numerical skills, capable of analyzing data and translating it into actionable insights.

For example, a proficient Facebook Ads expert should be able to analyze engagement metrics, such as click-through rates and conversion rates. Plus, use that information to adjust bidding strategies or modify ad content for improved performance.

This numerical acumen can ensure you're using your ad spend effectively to achieve the best possible ROI.

Ad Copywriter Experience

An expert with ad copywriting experience is a valuable asset in crafting messages that resonate with your audience and drive engagement and conversions.

This person can create compelling ad content beyond words, tapping into psychological principles to prompt action or evoke emotional responses. They understand the nuances of language and how different phrasing can impact the reader's perception and behavior.

These individuals are also adept at engaging with people through various forms of interaction, such as responding to comments that foster a positive brand image and customer relationship.

CRO and Landing Page Knowledge

A person with knowledge in CRO and landing page design is invaluable. Their expertise in these areas contributes to a more efficient funnel, leading to higher conversion rates.

Here's how they do it.

Landing Page

  • Design and user experience: A well-designed landing page with a focus on user experience ensures that visitors are engaged and guided toward the desired action. This includes aspects like layout, color scheme, and easy navigation.
  • Content relevance: Aligning the landing page content with the ad copy ensures consistency in messaging, which is crucial for maintaining the user's interest and trust.
  • Mobile optimization: Ensuring the landing page is mobile-friendly is vital, as a significant portion of users access content via mobile devices.
  • Loading speed: Faster loading times reduce bounce rates, keeping potential customers on the page longer, thus increasing the likelihood of conversion.


  • Data-driven decisions: Using analytics to understand user behavior on the website and making informed decisions to optimize the user journey.
  • A/B testing: Regularly testing different elements of the landing page, like headlines, call-to-actions, and images, to see what resonates best with the audience.
  • Personalization: Tailoring the landing page experience to different audience segments while considering the stage in the buyer’s journey can significantly boost conversion rates.
  • Feedback mechanisms: Implementing tools to continuously gather user feedback to improve the landing page experience.

Audience Targeting Knowledge

A specialist who understands audience targeting can make sure your ads reach the most relevant and responsive audience segments. In other words, the individuals most likely to be interested in your product or service.

This goes beyond basic demographics like age or location, involving detailed audience analysis based on interests, behaviors, past interactions, and even purchasing habits.

In essence, a Facebook ads specialist with deep knowledge of audience targeting is instrumental in connecting your brand with the right people at the right time.

Steps to Hiring a Facebook Ad Expert

Hiring the right individual involves several key steps, including the following.

1. Decide What the Business Goal Is

Before you hire a Facebook Ads expert, define your business goals.

Your objectives will guide the hiring process, whether it's increasing brand awareness, generating leads, or driving sales.

2. Find and Hire Your Expert

The second step is finding the right person. Ideally, they should have the following.

  • Facebook Advertising expertise, including an in-depth understanding of various advertising elements, including ad copy, creative and funnels.
  • Proven industry or niche experience
  • Excellent communication
  • Availability to dedicate time and care to your project

There are several ways to look for Facebook Ad talent, including the following.

Outsourcing Sites

Platforms like Upwork and Fiverr provide access to diverse freelancers, offering flexibility in terms of expertise and pricing. The rating systems on these platforms can help you gauge freelancers' work quality and reliability.

They are ideal for short-term and long-term projects and hiring someone to handle specific tasks.

However, the sheer number of candidates can be overwhelming, and it may take time to sift through profiles to find the right fit. There's also a risk of encountering communication issues due to various time zones or language barriers.

Digital Marketing Agencies

Hiring a digital marketing agency ensures you’re getting a comprehensive skill set.

Agencies bring a wealth of experience from working with various clients and typically stay informed on the latest trends and tech in digital marketing. They are also usually more reliable than any other alternatives on this list.

However, there's the potential for less personalized attention as agencies handle multiple clients simultaneously. The cost of hiring an agency is also generally higher than working with individual contractors or freelancers.

Social Media

LinkedIn, Facebook, and other platforms with forums can be excellent sources for recommendations and to gauge the reputation of potential candidates. These platforms allow for networking and getting first-hand reviews from other business owners who have hired Facebook Ad experts.

However, the recommendations you receive may be subjective, and the candidates may not always have the specific skills you need for your project. Verifying the qualifications and experience of candidates sourced through social media forums requires thorough vetting.


Recommendations from your professional network can be great. People usually base their choices on satisfactory past experiences, and as a result, referrals can significantly reduce the time spent searching and vetting candidates.

But don’t rely solely on referrals. The pool of candidates available through this channel has limits, and there might not be a perfect match for your specific requirements. Relying exclusively on referrals can also mean missing out on potentially more qualified candidates available through other means.

Job Boards

Places like Indeed and Glassdoor offer access to a wide array of candidates, ranging from highly experienced experts to fresh talent. These platforms are particularly useful for hiring full-time, dedicated Facebook ad experts and often provide detailed resumes and background information.

However, the hiring process through job boards can be time-consuming. It often involves various additional steps, and the competition for top talent on these platforms can be intense.

3. Share Your Goals and Budget with The Expert

Communicate your goals and budget clearly with the expert to ensure alignment and avoid misunderstandings.

When sharing your goals, be as specific as possible. For example, provide quantifiable targets like a specific percentage increase instead of simply stating a desire to increase sales or website traffic. This clarity will help your Facebook Ad expert tailor the strategy precisely to your needs and set realistic expectations.

As for your budget, be upfront about how much you want to spend on Facebook Ad campaigns. Such transparency allows the expert to plan feasible strategies within your budget constraints. It also opens up a dialogue about what can be achieved with the available resources, helping to align expectations on both ends.

In essence, clear communication about your goals and budget lays the foundation for a successful partnership with your Facebook ads expert.

4. Review Your Facebook Ad Expert’s Game Plan

Go over the proposed strategy with the Facebook Ads expert you hired. This stage is about delving into the strategic plan they've crafted, ensuring it aligns with your stated goals, budget, and overall business or brand.

During this review, it's essential to assess the comprehensiveness of the strategy. An effective Facebook ads campaign should encompass various aspects, from audience targeting and ad placement to the creative elements themselves.

Ensure your Facebook Ads expert has outlined a clear path for how each component of the strategy will contribute to achieving your specific objectives.

Pay attention to how well the person has understood and integrated your business’s unique selling propositions (USPs). The strategy should leverage these USPs to differentiate your brand from competitors.

In addition, discuss the metrics and key performance indicators (KPIs) the expert plans to use for measuring the campaign's success. These should be relevant to your specific goals.

Understanding such metrics is crucial for evaluating the campaign's performance and making data-driven decisions moving forward.

Further, ensure there’s room for flexibility and adaptability in the game plan. The digital marketing landscape is constantly evolving. So, your strategy should be agile enough to adapt to unforeseen market trends or platform algorithm changes.

5. Set the Plan in Motion

Once you agree on a strategy, give your Facebook Ads expert the green light to execute the campaigns.

This is a significant step, signifying your trust and confidence in the person’s ability to deliver results. However, it's essential to establish clear lines of communication and set expectations for regular updates and reports.

That will ensure you remain informed and involved in the campaign's progress, allowing for timely interventions if needed.

Also, be prepared for an initial data-gathering and analysis period. In the early stages, your hire will likely focus on collecting insights about audience responses and ad performance. This period is crucial for fine-tuning the strategy, so patience and understanding are key.

Effective Facebook advertising demands adjustments based on real-time data.

Furthermore, it's important to facilitate any necessary access or resources the expert might need to implement the strategy effectively. That could include admin access to your Facebook business page, relevant multimedia for ad content, or specific landing pages on your website.

6. Monitor Resutls and Make Adjustments

Your Ad expert will regularly review campaign performance and make necessary adjustments for continuous improvement.

For example, they may see something that's essential but missed. Similarly, they can stop ads that are yielding little or no ROI.

And while you can also monitor performance, it’s best to forward your findings to the Facebook Ads expert. That way, they can decide whether changes are warranted. Most businesses that hire a Facebook Ads expert prefer a hands-off experience, though.

Media Buyer vs. Consulting vs. Full-Service

There’s often confusion between media buyer, consulting, and full-service, as it relates to Facebook Advertising. So, let’s clear it up quickly.

Individual Facebook Ads experts can offer full-service or partial (the person does consulting or ad buying only).

  • Full-service: The person handles everything for you.
  • Media buyer: This is someone who executes your Facebook ad strategy. Managing your Facebook Ads is all they do, which means you’ll need to provide assets like copy, graphics, videos, etc.
  • Consultant: They will help you expertly navigate the Facebook advertising platform to create, manage, and optimize ad campaigns, as well as assist in decision-making.

How Much Does a Facebook Ad Expert Cost?

The cost of hiring a Facebook Ads expert varies. Factors like experience, project complexity, and expected ROI influence their rates. On average, a specialist or consultant may cost around $50,000 annually. Some Facebook Ad experts bill by the hour, ranging from $50 to $200+ per hour.

A media buyer may cost around $1,500 or more per month. Full-service (or agency) can cost anywhere from $6,000 to $10,000 per month. Weigh your budget and decide what would be best.

Final Thoughts

Hiring a Facebook Ads expert is a strategic decision that can bring substantial growth to your business. By following the steps outlined, you can find a specialist who understands the nuances of Facebook advertising and aligns with your vision.

Be sure to take your time when vetting candidates to avoid mistakes. Good luck.

jason carroll headshot
Jason Carroll

Jason is the founder of JC Digital, a lifelong storyteller and performance marketer who has helped add $100M+ in revenue to consumer brands over a decade in the industry.

Unlock hidden ads revenue with our 3-step creative process

jc digital example brand success

JC Digital helps consumer start-ups generate 3x revenue growth with a brand performance marketing approach.

Schedule a free consultation today!

I'd like to learn more